book_lineii

Publishing for impact: considerations

Let’s all agree on one thing: in an ideal world, there would be an accurate, proven resource that’d tell you where to publish your research for the utmost impact. The fruits of your hard work, the hours of research condensed into that journal article would then reach the maximum readership and everyone would be on that lauded road to heightened research impact.

Now let us return to the reality.

Deciding where to publish your research in a crowded, competitive environment is difficult. You may have built trusted relationships with certain journals and editorial teams that have proven successful but I’m sure you’d all be on the lookout for new options. Options that yield exposure.

Wherever you go and whoever you ask there will be opinions given about where to publish your research and for what reason. Invariably these opinions and findings will run into conflict because the factors we bring into play when attempting to evaluate impact outcomes need to be assessed differently. How are we measuring impact in this context? What are our indicators? Do traditional indices of impact cut it in the age of ‘Alt’ metrics and digital space? How and why do considerations alter within different disciplines? How do we define disciplines? It can be a problem of comparing apples and oranges in the search for a common language.

There is no gold index, but let’s consider a few of the options out there.

ERA journal rankings: the ERA 2010 collection produced a scheme of rankings which divided journals, along strictly ERA-defined Field of Research (FoR) code based, definitions. These ranking have been used since as an authority with greater or lesser credentials, depending on your source of information.

Trying to unpack the methodology employed here becomes problematic. Are we talking metrics-driven rankings or is peer-review privileged, or is it a combination of elements? In any event, the Australian Research Council abandoned future rankings lists and the 2010 version becomes more dated by the day.

Other rankings indexes rely exclusively on metrics  to arrive at that magic impact factor. The impact factor has been discredited in some quarters as representing a false measure of prestige. However you look at them they will at some point figure in calculations relating to your published research. Either by you, or by those evaluating your work.

~

Scimago’s  SJR journal rankings use metrics to neatly stack your publishing options. There’s no doubt that SJR rankings are referred to  as shorthand when evaluating research impact, both by researchers and the developers of research data software, but what it really boils down to is how applicable is it to you and your research?

So do metrics lie? A citation might be a citation, but there’s more than meets the eye. A journal waaaay down the list might be just right for you because publishing in it means you reach a specialised group of peers you wouldn’t otherwise. This reveals one of the problems with journal ranking systems: how do we define discipline? Are we talking applied research or basic research? Depending on your field, there’s a world of difference, both in the research itself and the publishing options to disseminate that research.

Journal rankings like Scimago also place HDR students and ECRs in a difficult position. Looking at that list of top ranking journals in your field could well be demoralising. You’ve got next to no chance of having your paper published. But you’re  a PhD candidate currently working through some research and that journal sitting at 458 on the SJR list for your field is the perfect fit for you at this stage of your career. It’s all relative.

~

Google Scholar Metrics  also provides a list of journal rankings that can be filtered by disciplines. Scholar’s rankings are based on the h-Index, a measurement that has attracted a lot of interest in the world of research impact since it was first presented publicly in 2005. You might be familiar with your own personal score, as generated by Scopus, Web of Science or Google Scholar. If not, it’s calculated using a formula based on your highest cited paper, total citations and total publications and has a reputation of being a reliable quantitative measure.

~

With all this in mind I’d like to turn to some recent thoughts by Professor Patrick Dunleavy of the London School of Economics, who blogs excellently about all manner of research impact. Prof Dunleavy put together Thirty one things to consider when choosing which journal to submit your paper to in his Medium blog, Writing for Research. I encourage everyone here to check his work out in general, but I’m going to reproduce the ’31 things’ below as they seem to be to be a clear and very insightful summary of the many different factors – as we’ve discussed – that present themselves when considering where to publish for exposure and impact.

This is Prof Dunleavy’s attempt – though he does credit Stefanie Hauser’s book, Multi-dimensional Journal Evaluationas a significant inspiration – to move beyond a sole reliance on the impact factor in favour of a more versatile approach to evaluating the appeal of a journal.  The factors are grouped into five categories, beginning with scope:

31-things_1

The second category concerns how your research is reviewed:

31-things_2

We then move on to the all-important question of Open Access:

31-things_3

The fourth area refers loosely to the submission process:

31-things_4

Lastly, we get to questions about impact:

31-things_5

We hope these questions and answers help point you in the right direction when planning where to submit your research. They will remain here as an available resource and guide to publishing for impact.

 

 

grey-lit

Get the most out of grey literature

Grey literature is the term used to describe information that may be difficult to find, not conventionally published and not easily located using more usual means, such as academic databases and search engines.

GreyNet International defines grey literature as “a field in library and information science that deals with the production, distribution, and access to multiple document types produced on all levels of government, academics, business, and organization in electronic and print formats not controlled by commercial publishing i.e. where publishing is not the primary activity of the producing body.”

The important thing to remember is  for any research to be truly comprehensive, the researcher needs to consider searching more than just conventional sources, i.e. commercial databases and search engines.

The approach to discovering grey literature varies from discipline to discipline. Let’s look at some general examples now so you get the idea.

The Commonwealth Scientific and Industrial Research Organisation’s (CSIRO) repository. It contains records of more than 80 years of CSIRO research, some of which won’t be discoverable by any other means.

Health researchers recognise that any thorough evidential base must include grey literature. Andrew Lyons-Reid gives an interesting example of grey literature in palliative care in his blog, What is Grey Literature?

The CareSearch team discovered that the conversion rate of Australian palliative care research to publication was less than 20 per cent. To remedy this, the CareSearch team did extensive searching and created The CareSearch Palliative Care Knowledge Network.

Closer to home for FEDUA researchers is this one:

If you’re an historian researching railway heritage in Australia, consider searching the Sydney Trains website for links to repositories or historical rail organisations. Once located,  search their collections.  The Sydney Trains website contains 11 links to such organisations, offering a wealth of information that you wouldn’t find in databases.

An advanced Google search will allow you to customise your search and will offer a different set of search results. To do this, limit your search by file type; limiting your search results to .pdf or .ppt files will often uncover previously undiscovered resources. This can be done in two ways.  In the normal Google search box, you can limit by file type by including the following phrases in your search: file:.pdf or file:.ppt

Although developments in traditional sources like academic databases means more resources are being indexed, there is still a need for researchers like you to consider alternative areas to investigate.

So now that you’re more familiar with grey literature, in future posts we’ll feature more about it – the search is already on for that hidden goldmine that fits what you do just right. Stay tuned.


A special thanks to Liaison Librarian, Fiona Neville, for this post. Many thanks, Fiona!

Impact-Notice-Board

Impact Notice Board #1

**** Today saw the last day of this month’s Twenty Days to Research Impact Challenge. Congratulations to all our participants. How did you find it? I’ll be in touch with you in the near future to gather some valuable feedback. ****

The Notice Board

From time-to-time we’ll be using the Impact Notice board to advertise current and upcoming opportunities geared toward the interests of this blog. You’re busy and you can’t catch everything, so hopefully you’ll hear more about some of the host of interesting and rewarding activities, training sessions and seminars going on here at UON. So here’s a couple of options that are on the horizon.

~

Twitter Seminars

Regular readers of the blog will know how fabulous a tool we think Twitter is. You could, and I wouldn’t be the first to, argue that there’s no more valuable tool in the field of Social Media when it comes to promoting your research and placing yourself in the middle of a relevant community.

So whether you’ve never tweeted a jot, or you’ve been beginning to sound the call and are looking for some tips, look out for this:

Linda Drummond, Research Communications Coordinator in Research Services can provide a one hour Twitter seminar for beginner and intermediate levels for UON researchers.

Beginner Sessions

Bring your laptop and a high resolution head-shot and you’ll leave the session with a professional-looking twitter account and a knowledge of the basics.

You’ll learn:

  • How to set up your Twitter account
  • What to Tweet and when
  • Who to follow
  • What a hashtag # is
  • How to live-Tweet at events

A beginner’s session is perfect for anyone who’s interested, but doesn’t understand why or how to use Twitter.

Intermediate Sessions

You’ll hone your twitter skills:

In this follow-up to the beginner sessions you’ll learn about using videos, how to target specific markets and hone your twitter presence. This seminar can take place 2 – 3 months after the beginner’s session and is suitable for those with a good working knowledge of Twitter.


We’re testing the waters right now to see who and how many of you are interested in what Linda is offering, so you’ll probably receive an email in the very near future with more detail. In the meantime, don’t hesitate to contact me if you’d like to be part of one of these sessions, or Linda if you have any further questions.

~

Kudos Educational Researcher Webinar – Wednesday 31st August 2016

We haven’t talked much about Kudos here, but it’s definitely another resource worth your attention that is attuned to research impact. It’s free and it’s easy to use.

In their own words it’s “more than a just a networking site, and more than just a publication listing. It is a toolkit for explaining your work in plain language and for enriching it with links to related materials. Kudos also provides a unique one-stop shop for multiple metrics relating to your publications: page views, citations, full text downloads and altmetrics. When you explain, enrich and share your work through Kudos, we map your actions against these metrics in charts that show you which activities are most effective when it comes to increasing the reach and impact of your work.”

Increase and evidence the impact of your published work

Kudos is co-hosting a Webinar that will be well worth signing up for. it’s in association with Altmetric, ORCID and Thomson Reuters (the folk who bring you Web of Science), and will give you hints and tips on how to promote your work effectively, measure current reach and how to further increase the impact of your work (reach, altmetrics and citations) – all in one place.

Find out more and register.

Enquiries

~

Watch this space for more.

 

 

ORCID at UON

*** Before we take a look at some recent ORCID developments at UON I want to acknowldege our participants in the second round of the Twenty Days to Research Impact Challenge right here on this blog. I’ve spoken to a couple of you – I hope the rest are enjoying this challenge. Happy Friday. End of the first week! Take a well-earned break and regroup for the next set of challenges.

So …

We’ve talked about ORCID and the benefits of getting yours before, but for those of you who’re new to this blog and are perhaps unfamiliar with ORCID, a re-cap is in order.

orcid_128x128

ORCID IDs are permanent identifiers for researchers. They protect your unique scholarly identity and help you keep your publication record up-to-date with very little effort.

ORCID was founded in 2012 as a non-profit organisation comprised of publishers, funders, and institutions like Nature Publishing Group, Wellcome Trust, and Cornell University. Over 2 million ORCIDs are in circulation do date, and the number continues to grow.

In April 2015 the NHMRC and the ARC released a joint statement, which encourages all researchers applying for funding to ensure they have prepared an ORCID. This is another, very good reason why you should claim your ORCID. For you, it will help when you’re applying for that much-needed funding from the ARC for your next big project. While for the ARC the benefit is in consolidating, linking and reusing your ID, publications and grants for administrative purposes.

And here’s a video from the good folk at ORCID.

What is ORCID? from ORCID on Vimeo.

What can ORCID do for me?

  • Connect a researcher to their research activity and outputs
  • Provide a unique and persistent author/researcher ID
  • As an ISBN is to a book, an ORCID is to a researcher
  • Helps you to claim ownership of your work
  • Assert statements about yourself based on your ORCID, i.e. linking to, identifying with your ID
  • Name disambiguation –common and similar names
  • Over-time will save time and effort as organisations adopt (integrate into their systems)

 

Where do I use an ORCID?

  • submitting articles to a publisher
  • grants submissions
  • conference presentations
  • datasets
  • research systems (more on this in a moment)
  • media engagement
  • websites, blogs, etc.
  • CV
  • email signatures

 

ORCID at UON

One of the best things about ORCIDs are how they cement your relationship with your current institution. This enables secure assertions about connections between people, places, and contributions that everyone can benefit from. Research in digital spaces is becoming a more crowded space by the minute, so anything that strengthens the link between you and your work has to be a positive.

Let’s look at NURO, for instance. You already know that using this system effectively increases the visibility of your research. If your paper or chapter is in NURO, it’s on your UON web profile and out there for the world to see.

Now NURO and ORCID speak to each other.

Register and configure your ORCID via NURO (how to)

What this means at this stage is NURO will auto-claim publications of yours that are indexed in Scopus or Web of Science, meaning more of your research is connected to you and promoted at UON. A time-saver and a perfect example of how ORCID can be a real string in your bow.


A special thanks to Vicki Picasso, Senior Librarian Research Support, who recently presented on the UON ORCID implementation.

 

 

 

Finding your community with Twitter: Case Study

twitter_emoticon_target_archery_round_sticker-r5c8ff781c83d4a5aa2a96efcc5996260_v9waf_8byvr_324

We’ve touched on the value of Twitter as a tool for promoting your research and its potential impact value in general, but today we are going to focus on a specific example of this in action. We’re going to look at our targeted efforts to promote Professor Hugh Craig’s recent PhD Scholarship and how – with just a little bit of focus – we had the Bard himself, William Shakespeare, tweeting about it.

Twitter 101

We know Twitter is an excellent tool for spreading the word; the length and breadth of your potential audience is practically limitless. So providing you know a little bit about your audience, you can enlarge it a whole lot more while you learn more about it. Expanding your audience on Twitter opens up your network and creates more room for positive exchange too, so there’s every chance you’ll learn more about your field. Wins all round.

Summing up

So while we’re on Twitter, let’s just touch again on the most effective ways to use it. If you’re following these principles you’ll be attracting new followers and will keep them engaged over time.

  • Be brief: Twitter has precise parameters that encourage brevity, so you won’t be writing a novel here anyway, but be as concise as you can. Try to focus on a specific event, publication or whatever it is you’re tweeting about – don’t try and do too much with your Tweet.
  • Link: Ensure you include links in your Tweet. Steer people to the source, whether it’s a blog post, a seminar you’re giving or a journal article you’ve just published. Twitter is a very useful tool not only for sharing information and content, but for promoting that content in a way that drives your audience to the core of it. Twitter might appear to be all surface, but it is an excellent gateway to the real content.
  • Use visuals: where relevant, images and videos will give your Tweets added appeal. According to Twitter, people are three times more likely to engage with Tweets that contain images or videos.
  • Use relevant hashtags #: hashtags are a powerful and essential Twitter currency. They will allow you to expand your reach and tap into relevant conversations. Think of them as keywords that are relevant to your work. Using hashtags astutely enables you to join a wider conversation. Search for hashtags your self (more on this in a bit) and appear in the results in the searches of others.
  • Ask / reply / retweet: being an active, effective Tweeter isn’t a monologue. Ensure your respond to questions put to you (you can join any conversation by mentioning someone using their account name – @name), ask questions of others and retweet, with or without comment, Tweets that are of particular interest. Being active in these spaces will broaden your community. It’s all about engagement, really. Twitter can function as a fertile forum; a sort of digital village green, very, very effectively.

Targeted Tweets

Once you know your audience and have established a presence within a community, Twitter will work for your research profile. No doubt about it. But taking the right steps are crucial. There is a lot of activity on Twitter. It’s torrential. And your Tweets can quite easily be lost in the Tweet roar, so the only answer you get is a resounding echo. Obviously, this is not what we want. You need to Tweet with purpose. You need to Tweet in an informed way.

In order to target your audience, before anything else, you need to know:

  • what conversations they are involved in
  • who they are

A good way to answer these questions is to utilise Twitter’s search function. Like any search function, this is only as good as you make it. It is quite broad, in that it operates primarily on a keyword logic, but it has some very useful filters. Let’s get started.

Twitter-target-1

From your Twitter account find the search window toward the top right of screen. Now there are plenty of methods to search on Twitter, which will uncover all sorts of things. As I mentioned, we’re operating on a Keyword principle, so if you enter one or more keywords and search you will get hits based on matches in Tweet content. This simple strategy could yield some interesting results, but more than likely you will end up trawling through a lot of irrelevant content, especially if your keywords are broad. Let’s get a little more specific.

Find what your audience is Tweeting about

One of the best strategies for promoting your work on Twitter is to place it within a relevant and healthy discussion. How? Use the search function to find conversations that are of interest and are likely to increase engagement with your Tweets and thus, your work. #youthunemployment #homeschooling #climatechange. Try it.

The best thing about this method of searching is focus. Talk to who you really want to. Smart hashtags are excellent links that will lead those who are interested, invariably, to what they are searching for. They are excellent for short-term events like conferences, where a very specific conversation thread can be pushed, but they work well for ongoing conversations as well.

Find who your audience is

Your Twitter community will consist of those with a shared interest, right? Identify them by searching and filtering by account.

Twitter Target 2

When this “Australian Cinema” search is filtered by account we get plenty of interesting results including bloggers, publications, publishers, professional associations and writers. Try this out too, you might identify some valuable contacts who you can follow and engage with. New contacts breed more contacts.

“Speak to it, Horatio” – the network in action

When we set about Promoting Professor Hugh Craig’s PhD Scholarship we did a couple of things. First we said, very briefly, what it was and linked to the story on the UON website. We also included 4 hashtags to open the conversation, based on the specifics of the Scholarship (#Shakespeare, #LiteraryStudies, #ComputerScience and #Statistics) and directed the Tweet toward some key members of this community:

  • @dnmcinnis (Shakespeare scholar based at the University of Melbourne)
  • @ALSjournal (Australian Literary Journal)
  • @Wwm_Shakespeare (the Bard as 21st Century Tweeter)
  • @EnglishWarwick (English department at the University of Warwick)

After a little bit of searching, we concluded each of these had something to offer as a voice in a dialogue we were attempting to initiate.

The Tweet resulted in some very positive results.

DavidMcInnisTweet

David McInnis retweeted. This opened up the topic to his and our community.

Even better …

ShakespeareTweet

It was retweeted by William Shakespeare and exposed to his 106,000 odd followers. And that’s what we’re talking about here: enlarging the scope of a conversation.

With a touch of targeted Tweeting, shortly after we had gathered 10 retweets (some by people with a large number of followers), 25 likes and 31 unique visits (learn more about Twitter analytics) to the UON PhD scholarship web page – a great result for such a specific topic!

After things had wrapped up, Professor Craig duly reported some quality prospective applications.

 

 

 

Blog it yourself with UONBlogs

So you subscribe to this blog – or you’re reading this post – then you know what a blog is. At least. Great! You know what one is and in an age that has witnessed the rise and rise of social media, digital networking and content marketing, you’ve probably been told on more than one occasion you should have one. But why, right?  We’re going to start thinking about how a blog – yours or one you contribute to – can work in your favour to increase your research impact.

Blog-I

First things first, though. Let’s get some context.

Blog = Web Log

A brief history of the humble Blog begins when the term was coined sometime, way back last century, in 1999. Jump to 2011 and there were over 156 million blogs out there. A rapid rise to popularity, any way you look at it. Blogs have been compared to diaries, and they have and continue to be used in this way, but what really sets the concept apart and makes it a success is the way it gives you not only a voice among the online crowd, but the potential for a massive audience.

As you know, a blog is made up of ‘posts,’ which make their way directly to your online readership (your ‘followers’) with a relative directness and immediacy that is difficult to beat. All the major blogging platforms have their quirks; their pros and cons, but what they all share is a design that enables you to communicate in a concise manner – and this, I’m sure you will all agree, is very important. One of the most common complaints directed toward social media and other online activity is that it takes up a lot of time.

So you’re blogging about your research and opening up platforms for discussion, but you’re not writing a rigorous essay or extended piece – that hard work is already taken care of in your journal article or chapter – you’re simply promoting your work in a different context to a potentially, much wider audience. With this in mind, make sure you take every opportunity to use this exposure; point readers back toward your work – if you can’t see the connection between blogging about your research and your research impact, this is it. In a nutshell. The mantra is: the more people read your work the more chance it has of being cited.

The great thing about blogs is your posts don’t have to be a burden but they have a permanency or a longer life-span than something like a tweet, which gets buried rather quickly in the torrent of Twitter activity.

Blogging about research and blogging with increased research impact in mind is all about finding and extending your community. We’re talking about quality posts, not frequent posts.

Let’s sum-up: blogging and why it works

  • It’s quick
  • It’s public
  • It’s an ideal signpost
  • It can be read, tracked, cited and contested
  • It’s ideal for presenting the core of your research – the ‘take away’ element
  • It bridges disciplines and promotes collaboration
  • It’s free and easy

UONBlogs: right at your fingertips

Blog-II

UONBlogs are a series of individual WordPress blogs that are coordinated right here at UON by a couple of key movers and shakers within Research Services and IT. The initiative was launched a couple of years ago and it’s always been driven by a commitment to the idea that any group or individual, regardless of their expertise or profile, should have every chance to promote what they do. So if you’ve ever felt like you’d like to explore blogging but didn’t know where to start, this is your chance. It’s good for UON and it’s good for you.

Who can get one?

You can get one of these blogs with a minimum of fuss if you’re at UON. There’s no catch other than signing a very straightforward form and committing yourself to keeping your blogging professional and focused on your research and research-related activities.

A quick glance at the blogs currently in action reveals a healthy and varied blogging community: history, urban and regional design creativity, digital music, sustainability and more.

How do I get started?

You can get the ball rolling by a simple email to rps@newcastle.edu.au. You’ll be asked a few questions and get a basic rundown of the WordPress platform following this and you’ll be on your way. What do you want to call your blog? Who’s involved? And what are you going to do with it?

Let’s have a look now at one of the more active and effective UONBlogs to see how you might use one to promote your research.

 

Blog-III

Professor Victoria Haskins’ UONBlog, “Anzac: Her Story” is a good example of how to use a blog to supplement and bolster the profile of your research. Victoria has been posting in a way that successfully extends the scope of her research and increases the breadth of her readership. And this can only be a good thing. In her words, the blog:

“is based on research that I’ve been doing on the history of Australian women’s experiences of the Great War, as part of my NSW Centenary of Anzac Commemoration History Fellowship. It’s where I will be posting stories about different individual women whose stories of life during WWI have captured my imagination. I think these stories deserve to be shared more widely.”

What makes this blog successful (the stripped back, attractive look also helps) is the way Victoria uses it to really zero in on one strand of her research interest. This results in a focus that incorporates the key strengths of this format: succinctness and relevance in a small package. The blog does everything to activate the wild-fire like growth that is typical of online networks. Followers beget followers, word spreads and there’s every chance you’re attracting more readers back to the source – your papers themselves.

Next, we’ll move on to some useful blogging tips that will help you find your feet here.

 

Blogging for research impact

  • Take advantage of the web as network: ensure you use some of the other platforms we’ve talked about on this blog. When you post a blog, promote it on Twitter or Facebook. This is where you get the chance to channel and direct traffic. So get that link out there.
  • Be clear on who you are and what you do: context is a must. While the need for this is obvious if you’re posting as part of a multi-author blog, it’s also important if you’re authoring a solo blog. Your readers may lose interest if they’re not able to easily identify you as an author and where your work is being published or archived. It really pays to include a Bio page (Victoria’s blog, which we’ve already looked at is a good example) and the URLs or handles which will guide readers to  where your work is published or accessible.
  • Try writing blogpost versions of your journal articles: take a little time to repackage your hard work in a summarised version. It’s the best advertising your journal article can get.
  • Talk to your readers: a big positive to blogging is its capacity to promote and foster healthy debate. Encourage people to comment and respond when they do. Also, do this yourself. Share, talk, and connect. Link to the work of others and contribute to a community of mutual advantage.
  • Keep it simple: don’t lose sight of what you’re attempting to achieve with your blog – promote your work. By all means, try some things and get it looking like something you’re happy with, but don’t get fixated by the design. Most blog platforms organise your posts in chronological order, which is a huge advantage because what is most recent and in many fast-moving disciplines, timely, will be what the casual reader will encounter first. You can always classify your posts into different categories, but you’d do well not to put anything in place that’s going to bury your posts in a maze of links.

 

If you were on the fence, hopefully we’ve convinced you. There’s no doubt that blogging has the potential to make a positive contribution to your research impact. And if you’re still not convinced, don’t think of blogging as a distraction to your real work. Think of it as an activity that can complement it.

Blog away!

 

Make a video abstract for your research

I

Video abstracts are another option for presenting your research to the world. They are a great way to explain your work to the public and researchers outside of your field. To paraphrase, they’re like value propositions on steroids – your research and toil condensed and re-packaged.

A 3 – 5 minute video will allow you to sum up what you’ve accomplished and documented in a journal article and, crucially, why it’s important to the world. You can use video abstracts to illustrate the concepts and experiments explained in your article, and to “introduce viewers to the methods you have used in your research and engage with your audience in a more informal manner,” explains IOP Press.

The rise of video abstracts has been driven by specialist scientific publishers, however they are being adopted by an increasing amount of publishers, many of which will be of interest for researchers like yourself, working in other disciplines outside the scientific community, such as Emerald, Taylor & Francis and Elsevier.

Today we’re going to walk you through the basics of creating a video abstract for a journal article: how to write a script, record the video using commonly available equipment, and share your video to get maximum visibility for your research.

Step 1: learn what makes a good video abstract

Let’s take a look at some different approaches to video abstracts:

‘Thrilling Affects: Sexuality, Masculinity, the City and ‘Indian Traditions’ in the Contemporary Hindi ‘Detective’ Novel’

Public Health and the Pandemic of Violence Against Women

Wavechasers and the Samoan Passage

Situational Nationalism: Nation-building in the Balkans, Subversive Institutions and the Montenegrin Paradox

Creating cultures of excellence: Strategies and outcomes

So, whether we’re talking about production values, structure, graphics, succinctness or clarity – what makes video abstracts good?

Wiley explains:

The best video abstracts tend to answer at least two of the questions below:

  • What does your article cover?
  • What are the implications for future research on this topic, or where would you like to see the field go?
  • How can your article be used in a teaching context?

Viewers need to know how your research is relevant to their lives, their universe, or the advancement of knowledge in your field.

But you can’t just say anything in your video abstract. Aim to keep your video simple and short, refrain from using jargon, and – if possible – tell a story that’ll hook your viewers within the first 30 seconds and keep them watching until the end.

With these principles in mind, let’s get started!

Step 2: gather your equipment

The basic equipment you’ll need will be readily available to most of you:

  • A computer, webcam, and microphone: Many newer model laptops now come with webcams and microphones built-in. If you don’t have one, maybe try a colleague or a friend. You can also use a desktop computer with a standalone webcam and microphone, if need be. And if you plan to do a simple video abstract (like the point-and-shoot video featured above), a smartphone that can record video will do in a pinch.
  • Video recording software: If you’ve got a late model MacBook, the pre-installed QuickTime Player Software can be used to create a simple screencast and iMovie can be used to edit any videos you create. Otherwise, check out Lifehacker’s list of best screenwriting software for the top Windows and Mac options.
  • Something interesting to say about your research: video abstracts are only as good as the stories they tell. No amount of production value can make up for a dispassionate explanation or remoteness from the viewer’s own life, experience or knowledge. In the next step we’ll share some research-backed tips on how to communicate your results. But first things first; you need the seeds of the story from which this video abstract will bloom.

Once you’ve got all that together, it’s time to choose a format and write your script.

Step 3: choose your format

Do you want to do a point-and-shoot video that’s simply 2 minutes of you describing your paper and its significance?

Would you prefer to structure your video abstract like a lightning-talk screencast, with you explaining slides and videos that illustrate your points from off-camera?

Or maybe you’ve got an amazing story to go along with your study, and some supporters in marketing that have a lot of time and money to help you make a splash with a killer movie trailer-style video? Maybe not, but it can be an advantage to think about all the shapes something like this could take. Big ideas can be scaled back according to your means and still work.

The format of the video you’ll create will likely be dependent upon what equipment and technical expertise you have on hand. While your script will be dependent upon your video’s format.

So, catalogue what you’ve got available and decide upon a format. Because we’re getting to the good stuff next: your video’s script.

Step 4: write the script

II

You’ll use your script to narrate the story of your video. It doesn’t have to be written out, word-for-word; if you’re comfortable ad libbing, a simple outline will do. But you’ll still need to plan ahead on what you’re going to say, to some degree.

Create an outline

Your outline should follow a basic structure:

A problem statement

What question was unanswered before you began your research, and how did that affect the viewer’s life or the advancement of knowledge in your field? (“We know substantial social changes are reshaping youth identities across regional centres, but we wanted to talk more about how young people are responding to them.”)

A one-sentence explanation of how your research addresses a problem

Using as simple language as possible, describe the results of your study and what bearing it might have on a solution to the problem statement. (“After extensive research into contemporary discussions of place and social change, we saw how the responses of young people were conclusively shaped by identity.”) Both this explanation and the problem statement should fit into the first 30 seconds of your video.

An in-depth explanation of your study and results

Now you can dive into the detail, setting up the story of how you conducted your study – the types of methods you used or data you collected and analysed – and the specifics of the results you found and what they might mean. Remember to refrain from using jargon unless absolutely necessary, and explain any jargon you do use.

Reiterate what the problem is, how you solved it, and what it means

In the final few seconds of the video, you’ll remind the viewer of the problem or issue your study has addressed, and bring it back home to explain what bearing that has.

Invite the viewer to become a reader

Very important. If the viewer’s made it this far into the video, they’re likely hooked on what you’ve said and want to know more. Use this opportunity to point them to your journal article or post print, where they can read the full story.

Build your outline into a solid script

Once you’ve got a solid outline, you’ll need to decide if writing a full script will be useful for the video.

If you’ve decided to do a point-and-shoot video, an outline of your talk is probably your best bet. It will keep you on your main talking points, while avoiding sounding stiff or over-rehearsed.

Doing a lightning-talk screencast instead? Use your outline to create a slide deck, and then write out what you’re going to say, word for word, so you can read it while doing the screencast.

If you decide to write a full script, keep in mind that 120-150 words roughly translate into a minute of video. You’ll want to keep your video to 3-5 minutes, so plan to write a script that’s 750 words or less.

Need some inspiration? A great example script can be found on TheScientistVideographer.com.

Step 4: record your video abstract

If you’re recording your video abstract for sharing on a publisher’s website, you’ll need to do so with their guidelines in mind. So be sure to double-check their limits on the video’s length, quality, and how and where it’s shared.

If you’re creating a point-and-shoot video or a movie trailer-style abstract, pay close attention to the quality of sound and lights. Videos that are difficult to watch won’t get many viewers.

And if you’re creating a lightning-talk screencast video, keep Videobrewery’s advice in mind:

Keep dialogue to between 125 and 150 words a minute. And while you might be able to speak 200 or more words per minute on your own, keep in mind that the voiceover needs time to breathe, allowing viewers to absorb what you’re saying (this is especially true if the content is particularly dense or technical in nature). Machine gun fire dialogue quickly overwhelms viewers, causing abandonment and decreased comprehension.

Once your video has been recorded, you can choose to edit it with your video editing software. This is a good opportunity to remove your tangents and flubbed lines, but it might require you to learn a new skill. Sometimes, it’s just easier to record a second (or third, or fourth …) take instead.

One final option that’ll make your video stand out: add intro and outro music that’s licensed for reuse, which can be hunted down on the Internet Archive for free or purchased cheaply from somewhere like AudioJungle.

When you’ve finished recording, buy yourself a drink! You’ve just accomplished a pretty big feat: video-enhanced public outreach.

Now let’s get your video to the public!

Step 5: upload the video

Two popular platforms for video sharing are YouTube and Vimeo. Both can be used to track views and likes for your video, and allow you to copy-and-paste simple codes to embed your video in other websites. Neither offers long-term preservation, so you might consider backing up your video abstract on Figshare or a similar service.

YouTube is free and easy to use, but it has its drawbacks: they reserve the right to place ads on and alongside your videos.

Vimeo is also fairly easy to use and offers a well-designed, ad-free viewing interface. Its main drawback is that you have to pay for video uploads greater than 500 MB in size. You can disable comments and allow viewers to download your video, if you wish.

What to include?

When you upload your video, be sure to include a descriptive title (one that matches your article is ideal), a 2-3 sentence description of your video abstract’s content, and a full citation to your paper (including a link to a freely-accessible copy of its full text, whenever that’s possible.)

Step 6: promote your awesome new video abstract

Now that your video is online, let’s get it some viewers!

Some good places to share your video on the Web include:

On the article or chapter homepage: if the journal allows it, embed your video next to the written abstract for your paper. That way, potential readers get a more engaging glimpse of what your paper’s about, beyond what appears in the written abstract.

On your UON web profile: we’ve talked before about the advantages of using your profile as a home base for your work and career, so it’s the ideal place for any video abstracts you might put together.

Your blog: share the video along with a link to your publication and a transcript of your video, adapted into a blog post. (More on blogs and how to get one next post).

Twitter and Facebook: these social media platforms were practically made for sharing video with the public. Share a link with your next update and both platforms will automagically embed it for your followers and friends.

Done!

Your video abstract doesn’t have to be made with Academy Award glory in mind. It’s simply another option for presenting your research to your peers and the world. The real plus is that the form has the capacity to engage a wider audience and contribute to what this blog is all about: research impact and how to increase it.

 

 

HDR web profiles

We have had quite a few questions recently from academic staff about how their PhD and Research Masters students can promote their  work on the UON website, especially from those with student members in their Research Centre or Group. Fortunately, with the recent introduction of a new profiles management system, Nexus, it has become possible for PhD and Research Masters students to create web profiles, which are near identical to standard staff profiles.

Below is a brief overview of the similarities and differences between staff and student profiles, and a guide you can forward to your students to set-up their own web profiles.

Bryce-Abraham

  • As you can see, the HDR web profiles look very similar to the others. There are two differences:
    • Because they’re not employed by the University ** they won’t receive any data from the HR feed. This feed normally produces the qualifications section on the Career tab, which will display a list of qualifications. However, HDR students do have the option of including details of their Honours or Masters, for example in the Biography, which we’ll get to soon.
    • The header on HDR profiles will include a name and a generic description: ‘Research student.’ At this point this description is the default and we can’t create anything more specific.
    **If an HDR student does have a current staff contract they also have the option of creating a standard web profile. However, a number of HDR students have already chosen to go with their student profile as this is viewed as ‘more stable.’ They might get short, casual appointments, but their PhD could have more longevity. Note: If the student does want a staff profile, they will need to use their staff ID to login to Nexus.

How to setup a student web profile in just two easy steps

  1. Log into Nexus

HDR students can use their student number and password to access the system.

II

The above screen will greet you upon login. Select the Biography (highlighted – top left of screen). This is the primary section of the system you’ll be interested in.

III

Now we’ll get to work:

First, upload a photo by selecting the ‘change picture’ option (above). This should be a square image – a minimum of 111px X 111px.

Once saved, this image will appear within the header of your activated profile – as we’ve seen with Bryce’s. You may change this at any time, just remember to save.

The vertical menu at the far left of screen offers the following options:

Expertise: enter research keywords, which will display in alphabetical order on your profile. These appear on the Career tab of an activated profile.

We’ve already spoken about Academic qualifications.

Professional Experience: create desired entries for positions you’ve held, within and outside of academia. This appears on the Career tab of an activated profile.

Links Management: enter a wide range of links to your social media / digital networking accounts, which will appear in the Connect with Me section on your web profile sidebar (see above). Options include: Facebook, Flickr, Google+, Instagram, UONBlogs, personal websites / blogs, Pinterest, Skype, SoundCloud, Twitter, and YouTube.

Fields of Research: enter up to three of your six-digit FoR codes and allocate percentages for them. Find a complete list of the codes here. FoR codes identify your research and are very important for those of you who are publishing, especially for reporting exercises such as ERA (Excellence in Research Australia). These appear on the Career tab of an activated profile.

Biography: this area is very customisable, with options for images, hyperlinks and more. Please understand ‘Biography’ as a loose term here. You can use this area to promote your work in any way you see fit. It appears on the Career tab of an activated profile.

Teaching: used to enter courses taught. These appear on the Career tab of an activated profile.

Research identifiers: enter your researcher IDs for Google Scholar, ORCID, ResearcherID, Scopus ID, ResearchGate, LinkedIn, and Academia.Edu. These will appear in the Connect with Me section on your web profile sidebar (see above).

Groups & Centres: have your memberships to UON research groups and centres represented on the Research Networks section of your profile sidebar. Note that this needs to be done at an administrative level, so if you’re a member of something like Newcastle Youth Studies or Detective Fiction on the Move, let the Research Unit Communication Officer know.

The other tabs (across the top of page on your Nexus home page) give you options for creating records for things like funding and projects, should these things be applicable. You can learn more about these tabs in the Nexus User Guide.

Publications

Any publications you have will be represented on your web profile only if they are captured within NURO, the University’s research publications management system. So if you are publishing you’ll need to familiarise yourself with this system – it’s a must. Here’s the User Guide.

2. Get your profile activated

Once you’re satisfied with the content in your Nexus account you need to get your profile activated. This is simple. Just email jarrod.skene@newcastle.edu.au. Once I’ve done what I need to do, I’ll notify you and send you your activated web profile URL.

Note:

Once your web profile is activated you can login to Nexus at any point and add or edit content without the need for further approvals. Just be aware that there will be a delay before any changes update on the web. Under normal circumstances everything will have updated within 48 hours.

 

Keeping your research current with alerting services

Keeping up-to-date with academic publishing in your research field can be time consuming. Researchers may focus on two or three key journals in their discipline area, manually checking them regularly for material of relevance to their work, and only run broader searches when a specific research question prompts them. But what if you could have everything on your topic at your fingertips? What if you could set up the journal databases to alert you, perhaps send links, to every new article produced in your particular areas of interest? Just like magic.

There are 3 types of alerts on databases, although names may differ. For more information have a look at the UON Alerting Services Guide.

  • Journal Alerts or ToC Alerts will email you the Table of Contents of a selected journal every time a new issue is published and added to the database.
  • Saved Search Alerts or Search Alerts  will save a favourite search to run automatically on the database, and have the results emailed to you at specified intervals.
  • Citation Alerts will email you whenever a specified journal article or author, usually yourself, is cited within a publication indexed on the database.

You will need to register on each database to set your alerts up. Depending on the breadth of your research area, you may find yourself doing a lot of initial leg-work creating alerts, but in the long run alerts will save you time and will only need the occasional tweak to keep on point.

JournalTOCs

This free current awareness service from the UK indexes nearly 30,000 journals from open access and subscription sources. UON does not hold an institutional subscription to the premium service, but the free option allows individual researchers to follow up to 30 journals, and the journal coverage includes a reasonable range of Arts, Humanities and Education titles.

1

  1. Register on the JournalTOCs platform.
  2. Once you’ve registered you will be sent a confirmation email, which will prompt you to sign up.
  3. Click “Account Settings” (top right of the screen) to set up your preferred frequency for alerts delivery or to temporarily deactivate all alerts.
  4. Click “Subjects A-Z” to browse journal titles or “Search” to search for a journal title.
  5. Tick any journals of interest, then click “Followed Journals” (top right) to see your list. A padlock icon indicates a subscription journal, therefore links in your alert emails may not open full-text. You can always check Newcat+ to see if the library subscribes to the title in these instances.
  6. Searches across indexed journals may be saved on this platform and run automatically. However, the interface is fairly unsophisticated. See the “Help” link for advice.

 

EBSCO Alerts

UON’s EBSCO subscription provides access to over 50 databases, including multidisciplinary titles such as Academic Search Complete and many subject-specific titles such as Education Research Complete, Art Full Text, Historical Abstracts, MLA Bibliography and SocINDEX. Setting up alerts on the EBSCO platform requires you to sign in (top of the screen).

Journal Alert: Click a journal article in your search results to open the full record, then click the hyperlinked journal title. From the journal’s Publication Details screen, click “Share” in the top right of screen and then “E-mail Alert” to have the TOC emailed to you when a new issue of the journal is added.

2

EBSCO provides an email alerting service even when, as in this case, the journal is only indexed on the database and the full-text is hosted on the publisher’s own website.

Save Searches / Alerts: Click the “Save Searches/Alerts” link (top of the Search History box) to keep a search to run again manually or as an Alert to be emailed as new material is added.

3

Choosing to save the search as an Alert allows you to specify how old search results should be, this ensures that only the most recent materials are emailed with each Alert, reducing overlap. Start with a wider time-frame, such as six months, to see how long it takes for new material to appear on EBSCO. You can easily edit your Alerts to reduce this time frame later.

4

ProQuest Alerts

UON’s ProQuest subscription provides access to the ProQuest Central suite of databases, Theses & Dissertations, ANZ Newsstand, LLBA, ERIC and ProQuest Education Journals. ProQuest requires you to sign into “My Research” (Head symbol top right) to create alerts.

Journal AlertClick a journal article in your search results to open the full record, then click the hyperlinked journal title. On the Publication Information page, click “Set Up Alert”, and then “Create Alert” to have the TOC sent to you when a new issue of the journal is added.

ProQuest provides an email alerting service even when, as in this case, the full-text of the journal is embargoed for 12 months. Check the catalogue to see if the library subscribes to the title through any other means and, if not, request the full-text of interesting articles via GetIt.

5

Save Search/Alert: Click “Save Search/Alert” (under the search box, top of the screen) to keep a search to run again manually or as an Alert to be emailed as new material is added.

6

 

Web of Science

Web of Science (WoS) is a Thomson Reuters database which indexes over 12,000 academic journals from a range of sources including Social Sciences Citation Index (1956+), Arts & Humanities Citation Index (1975+) and Current Contents Connect. Sign in to set up your alerts.

Journal Alerts: This type of Alert can only be set up for titles indexed on Current Contents Connect, one of the databases which can be selected on the WoS homepage drop-down list.

To add a Journal Alert, click the “My Tools” drop-down (right side of the WoS toolbar) and select “Saved Searches & Alerts”. Select the “Journal Alerts” tab and use the “Add Journals” button to search or browse for journals that cover your specific areas of research.

7

Saved Searches: Select “All Databases” to run your search across the whole WoS platform. Click “Search History” (right side of the toolbar, next to “My Tools”) to see the Search History Table, here you can combine searches to narrow your focus. Duplicates are removed in cross-platform searches so result numbers may be approximate. Click the “Save History” button. Saved searches can be accessed and edited under “My Tools”, on the Saved Searches tab.

8

Cited Author Alert: To follow citations for a specific author, yourself for example, you can use the search form drop-down to select a Cited Reference Search. Enter the author’s name as the surname followed by up to three initials or use an asterisk to pick up all endings.

9

Click search to retrieve a list of documents from WoS that are linked to this author’s name. Click “Select All” and deselect any that are incorrect before clicking “Finish Search.”

10

The search result list contains links to documents citing this author’s publications. Click the “Create Alert” icon (left side column) and follow the instructions to have notifications sent to you whenever WoS records another citation to any of these documents. To edit a Cited Author search click on “My Tools” and go to the  “Saved Searches” tab, not the “Citations Alerts” tab.

11

Citation Alerts: This type of Alert can only be created on the Web of Science Core Collection. Search for a specific article, or material in your research area, on this collection and click a useful article to open the full record. Click “Create Citation Alert” (on the right menu). Alerts can be accessed and edited in the “My Tools” drop-down >> “Citation Alerts” tab.

12

 

Scopus Alerts

Scopus is an Elsevier database which indexes over 21,000 academic journals from the Social Sciences, Arts, Humanities, Technology and Science. Login to set up your alerts.

Journal Alerts: Search for material aligned your research interest on the Scopus platform. In the search results list, click a journal title to open the source record. Click the button to “Follow this Source” (right of screen) and fill in the popup box to set the Alert criteria
Alerts can be accessed and edited by clicking “Alerts” or “My Scopus” on the toolbar.

13

Search Alerts: Run your search on the Scopus platform. On the toolbar at the top of the search results screen click “Set Alerts”, to fill in the Alert criteria, or “Save” to rerun manually later.
Alerts and Saved Searches can both be edited by clicking “My Scopus” on the toolbar.

14

Citation Alerts: Click a journal article in your results list to open the full document record. Click the link to “Set Citation Alert” (right of the screen) to create a document citation alert which will send you an email whenever that document is cited in Scopus. Alerts can be accessed and edited by clicking “Alerts” or the “My Scopus” on the toolbar.

15

Author Citation Alerts: Click an author’s name in your results list to open the Scopus Author record, or use the Alerts box at the top of the Scopus screen to browse for an author. Click the button to “Follow this Author” (right of screen) and fill in the popup box to set the Alert criteria to send you emails when a new document is added to that author’s record in Scopus.

16

You’re getting the idea now! Many databases and resources allow you to register on their platforms in order to save searches and create different kinds of alerts. Take a look at the alerts section on each database’s help pages to work out how to get the most out of their interface.

Happy alerting!


A very special thanks to Ruth Talbot-Stokes for this guest post. Ruth is UON’s Faculty of Education and Arts dedicated Faculty Librarian and has a wealth of expertise relating to all things library and its resources.

Slideshare for conference presentations

Your conference slides don’t get a lot of love, do they? You tend to use them to present at conferences, then throw them in a virtual desk drawer and forget about them.

But don’t under-value them. In their initial setting, only your direct audience gets to see them. So let’s begin to think about how you can extend their life and over time, reach a much wider audience. The humble slide may well be a tool to open up your path to collaboration, citation and impact. After all, slides are visual aids that tell important stories about your research. So, why not share them?

Today we’re going to show you how to get your slide decks onto Slideshare so the world can see them.

Complete the Slideshare basics

Slideshare is a popular free slide hosting service that many academics use to share their conference and classroom lecture slides.

First things first: visit Slideshare and hit “signup” in the upper right corner. Next, you can choose to sign up with an email address or with your Facebook or LinkedIn profile.

Choose a handle for your profile that matches your name or your blog or Twitter handle, so it will be easy for others to recognize you across platform.

Next, create a professional profile. If you’ve created your Slideshare account using LinkedIn, some of your personal information from LinkedIn will already be imported. If not, here’s how to edit your profile:

  1. Hover over the person icon in the upper right corner; select “Account Settings” from the the drop-down menu.
  2. Select “Profile Details” from the left-hand navigation bar. Click “Personal Details.”
  3. On the “Personal Details” page, add a photo (the same one you used for your LinkedIn account is perfect), your name, and information about where you work and what drives your research. Link to your website and click “Save”.
  4. On the “Contact Details” page, add links to your Twitter, LinkedIn, and Facebook profiles. Click “Save.”

Now, whenever anyone finds your slide decks on Slideshare, they’ll be able to easily learn more about you and your research, and find you on other sites.

What to upload

You can upload your PowerPoint, PDF, Keynote, and OpenDocument slides. PowerPoint and PDF work the best, however; we’ve occasionally had problems uploading Keynote slides.

If you encounter errors uploading your Keynote or OpenDocument slides, a good workaround is to save your slides in PDF format and then upload them.

Slideshare

Note: If you’re in the practice of using the ‘Notes’ portion of your PowerPoint slide deck to leave reminders to yourself to “cite So-and-so’s 2003 paper here” or to “break down definitions here for beginners,” beware … others who download your slides can read these notes! Double-check your slides and their notes carefully before you upload a presentation to Slideshare.

Make uploading a snap

Next, we’re going to make it super simple for you to share your slides moving forward. To do that, we’ll need to connect your Slideshare account to the cloud storage platforms that your slides tend to live, and set a default license for all the slides you share.

Connect to the Cloud

Do you create your slide decks on your desktop and then add them to Dropbox or Google Drive when they’re ready to present? If you do, you know the advantage of not having to mess around with thumb drives when you’re presenting. Slideshare makes it easy to upload your content if this is your strategy. It connects to these cloud storage services, making it very easy to import your slide decks when they’re ready to share.

SlideshareII

To connect your accounts, click the “Upload” button in the upper right-hand corner of the screen. On the next screen, click the “Upload files from Dropbox…” tile in the lower-left corner of the screen.

In the dialog box that appears, choose the cloud service or email provider you want to connect to. Connect your account, and then connect any other accounts you might use in the future to store your files. When you’re finished, exit from the dialog box and–that’s it! Your accounts are connected from here on out, so it will be very easy to transfer files to Slideshare in the future.

Set a default licence

An intellectual property license applied to your slides gives others a clear idea of what they can and cannot reuse the slides for.

Slideshare allows you to either keep “All Rights Reserved” for your files or select a Creative Commons license. We recommend that you use a Creative Commons license if you’re sharing research slides. Doing so will allow others to blog about your work, cite you, and reuse and share your work in other ways that can increase your impacts.

To set a default license for your slides, hover over the person icon in the upper-right corner, choose “Account Settings,” and then select the “Content” tab from the left-hand navigation bar.

On the “Default License for your Content” drop-down menu, select the license you’d prefer. We recommend a CC-BY license, as it allows the most reuse and sharing of your content.

SlideshareIII

Got your default license selected and your cloud storage platforms connected? Now let’s share some slides!

Get your slides online

Choose a slide deck that you’re ready to share with the world. To get it onto Slideshare, click “Upload” in the upper right corner, and then find your file on your computer or cloud storage.

As your file begins to upload, you’ll be prompted to describe your file. Here are some things to keep in mind:

  • Category: Select the category most relevant to your talk. It’s likely the categories aren’t very useful to you; the most granular they get for education research is “Education”. That’s OK – we’ll add better information in the following fields.
  • Title: Keep it the same as the title of your talk, and feel free to add the conference name and date in parenthesis, so others can see in a glance if this presentation is the one they’re looking for.
  • Description: Include your presentation’s abstract in this field. You’ll also want to preface your abstract with a sentence that explains when and where you gave this presentation, and link to the talk’s related publication (if applicable).
  • Tags: List some keywords that others in your discipline might search for. Tags will help your slides’ SEO, making them more discoverable online.

Once you’ve adequately described your slides, go ahead and finish your upload. You’ll be prompted to share your newly uploaded slides on LinkedIn, Twitter, and other social networks. Do it!

Bonus: If you’ve got a video of your talk, you can add that, too! On your upload confirmation screen, click the “Advanced Settings” link.

SlideshareIV

On the next screen, click the “Edit YouTube video” tab, add your video’s URL, then select where you want the video to appear in the slide deck. We suggest adding it after your title slide.

Share your slides smartly

Now that you know how to get your slides online, let’s talk about all the ways you can get others’ eyeballs on them.

Some strategies for sharing your slides include:

  • Using the social share buttons after you’ve uploaded your slides to share them on LinkedIn, Twitter, and other social networks.
  • Autotweeting your slides while you’re giving talks at conferences.
  • Blog about your presentation after the fact, and embed your slides in your blog post .
  • Connect Slideshare to LinkedIn, so your slides will be  automatically imported and embedded in places where others might encounter your work.

Dig into slides’ impact statistics

Now that you’ve got slides online and are sharing them, you can track how often they’ve been viewed and, in some cases, how often others are reusing them.

On your slide deck’s page, scroll down to find the “Statistics” tab under the description section, and then click on it. Here you’ll find all the metrics related to others interest in your slides.

Some metrics you might accumulate include:

You can choose to receive email updates for your slides’ stats–we’ll cover that in a future challenge.

  • Views on both Slideshare and other websites
  • Embeds, which can tell you how many times and where others have shared your slides.
  • Downloads, which can tell you if others have liked your slides enough to save them to their device.
  • Comments, which themselves can tell you what others think about your slides.
  • Likes, which as you might guess, can tell you if others like your work.

Limitations

Slideshare’s usability leaves a bit to be desired, and the amount of emails they send can border on spam. To fix the latter, go to “Account Settings” > “Email” and opt-out of any emails you don’t want to receive.

Slideshare also shares a limitation with social networks like Twitter and LinkedIn – it’s a for-profit company that sells your personal data and clutters your browser with ads. And due to its focus on sharing, the platform doesn’t give much thought to preservation guarantees. So, always make sure your slides are backed up elsewhere.

That’s Slideshare! It’s another tool at your disposal. So start thinking about how you’ll share your slides for maximum visibility after future talks.